Email Marketing – Calls to Action

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When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...

Sainsbury Giraffe Bread – great customer service

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This is something that was big news a few years ago, but I wanted to remind people because it’s an excellent example of good customer service that led to great PR! This is a copy of a couple of letters that have been making the social media rounds creating some...

Let’s get topical…10 examples of topical marketing

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Marketers will often tell you about making posts topical to something happening so I thought I would round up 10 examples of how to get topical with your marketing One good way is to look at National / Global events….. 1. The birth of Prince George  was highly...

Next email example re gmail

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I love this email example from Next Directory which is helping recipients make sure they get Next mails into their Primary Gmail inboxes. Key features that make it a good email include: – subject line is to the point “Information regarding your Gmail...

Why you should proof read…

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Sometimes an image is worth a thousand words….if you are wondering why you should proof read your ads – look at the picture! It’s easy to scan read and see what we know we have written but sometimes going away and coming back or just asking someone...