Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...

The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to...

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...