Action plan for segmenting your data

Action plan for segmenting your data

I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...

Useful digital marketing facts thanks to econsultancy

A quick round-up of some interesting and rather useful digital marketing facts from econsultancy including: An Oracle survey of more than 900 marketing and technology executives has found that 60% of respondents plan to integrate social business metrics into customer...