Action plan for segmenting your data

I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....

Useful digital marketing facts thanks to econsultancy

A quick round-up of some interesting and rather useful digital marketing facts from econsultancy including: An Oracle survey of more than 900 marketing and technology executives has found that 60% of respondents plan to integrate social business metrics into customer...