A formal invitation…to my inbox

If you get a formal invitation to a special event do you get excited?  No doubt you check your diary, think about what you will wear and who will be there and maybe what you’ll say to them. When an email recipient invites you into their inbox you should be as...

Next email example re gmail

I love this email example from Next Directory which is helping recipients make sure they get Next mails into their Primary Gmail inboxes. Key features that make it a good email include: – subject line is to the point “Information regarding your Gmail...

Back to Marketing Basics

Sometimes it is good to refocus ourselves and go back to marketing basics. We live in a society that suffers from information overload especially for people looking online. The opportunities for online promotion are truly vast and if we so choose we could all spend...

Get Creative!

All too often I hear people tell me that they don’t have anything to put on their Facebook page or blog. Well, it’s time to get creative. I love what My Nametags do with their Facebook page. This is a company that make Nametags for children’s clothes primarily and yet...