Marketing Musings

Check in to read my email & relationship marketing marketing musings!

The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to...

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect - Mum is an artist and a writer and Dad's career was in banking).  It's...

Creating your Customer Persona

Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping to target messaging and offers. Follow this 5 step process to create your persona.

Email Types

When talking about email, it can be helpful to split the emails sent into 3 distinct email types...each category of email communication has it's purpose, likely responses and supports key opportunities for developing your relationship with the recipient.  

What is Nurturing by email all about?

The result of a well thought out email led lead nurturing campaign is a steady flow of qualified leads as well as the opportunity for continual improvement of the programme with measurable activities.

Listen Up!

LISTEN UP is coming on 2nd December, 10am - 2pm. 9 The Cottage (Ian Dickenson building opposite PaperMill Pub) Stationers Place Hemel Hempstead, Hertfordshire HP3 GB Booking: http://www.eventbrite.com/e/listen-up-tickets-19514315844 A unique series of educational...

Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again... This year I thought I would answer 3 with a video mini series so if you've been wondering... Can I send more emails...

Walk in your clients shoes

My daughter's love dressing up as me or their big sisters. In particular they love trying on our glasses, shoes and walking around pretending to be us. In fact last year, my eldest went to school dressed as me on Children in Need day. What I realise as they imitate me...

A magic formula for email marketing?

Someone asked me this question recently and it reminded me that when I taught the New Media Age course for email marketing I used to start with just that. A key to email marketing is to remember that your recipients have put trust in you by giving you their email...

Know where you’re going

I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don't know where you're going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your objectives...

Is Video Marketing right for you?

Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you'll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that online...

Subject Line Testing

I recently had an interesting conversation with someone about Subject line testing... "Where do I start?" he asked.   I thought I would share the why? how? and what? that we discussed..   Why? You have just a few seconds to generate interest in your...

First Date – Relationship Marketing, stage 2

That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is)

As people realise you may be have something they like, they become interested in your brand. They are likely to want to know more and may visit your website, blog or other promotional page (e.g. facebook).

The objective for your marketing activity here should be to provide enough information to ignite a desire and answer questions they may have which will help them make a decision to purchase.

Fitting it in – know your priorities!

This morning Paula Radcliffe was on BBC Breakfast looking gorgeous in bright yellow running top and shorts. She was going for a run in the hour or so she had to spare after the show. It really made me think about how we prioritise. Whether it is your personal or...

The Devils in the detail…

This morning as I flicked through my inbox I had two emails trying to sell me something that stood out for the wrong reasons. The first was someone trying to sell me their WordPress services.  They insulted my website without even looking at the brand  in a misplaced...