Marketing Musings

Check in to read my email & relationship marketing marketing musings!

5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below) KISS (Keep It Simple, Stupid!) A single column email makes it much easier to...

April Marketing Ideas

April 1st Easter Sunday A great chance to celebrate all things chocolate related and puns galore (#HappyYeaster - Marmite Marketing or Choctails in a bar!). As a local business, you could organise an Easter Egg hunt or do one online, upload pictures of eggs around the...

March Marketing Ideas

March Bit of inspiration for March, lots of big days this month! 1st World Book Day What were your favourite books as a child or are now? World book day is a great chance to celebrate all books. If you've written one write about it or share other books that have...

February Marketing Ideas

February Welcome to February's Monthly Marketing Inspiration!  A few posting ideas aside from the obvious Valentine's Day 2nd Groundhog Day 3rd Six Nations Rugby fans are a marketing goldmine – incomes are at least 20% higher than UK average. 71% are social grade AB...

January Marketing Ideas

January Sorry that this is starting midway through January, but thought we could combat Blue Monday with a bit of Marketing Inspiration!  Here are some marketing ideas for you for the rest of January. 15th Blue Monday Supposedly the most depressing day of the year....

Deliverablity

Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging - not least the prolific amount of spam sent on a daily basis from people pretending to be our trusted...

Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

Mobile Friendly Emails

Why should you make your emails mobile friendly? The stats speak for themselves with over half of emails being read on a mobile device and this post has 5 useful tips mobile friendly email marketing.

Festive emails

Christmas isn't that far away for marketers so I thought I would share a couple of ideas to add some fizz to your festive emails (or indeed any!) Compelling offers Give them an offer (or 3) that they cannot refuse. Money off isn't always the way to go and at...

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...

The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to...

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect - Mum is an artist and a writer and Dad's career was in banking).  It's...

Creating your Customer Persona

Creating your Customer Persona is all about identifying your ideal customer. Some businesses will have one, others may have 3 or 4. Your customer persona is specific kind of segmentation that can be useful in bringing your target audience to life, helping to target messaging and offers. Follow this 5 step process to create your persona.