Marketing MusingsCheck in to read my email & relationship marketing marketing musings!
Marketing Inspiration Sharing marketing I love!ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...
One of my big bugbears in email marketing is the number of organisations that still don’t send a Welcome email to new subscribers! It is basic courtesy to welcome someone who has said they want to hear from you, and here are some examples of companies that do it really well!
Segmentation is an essential part of good email marketing, and sometimes clients wonder how they find out more about their customers habits. One easy way is to ask – and the easier you make it the higher the repsonse rate.
A good marketing quote is inspirational and motivational so here are a few I love because they make me focus things in the right direction.