Marketing Musings

Check in to read my email & relationship marketing marketing musings!
Zig Zag email layouts

Zig Zag email layouts

Marketing Inspiration Sharing marketing I love!ZigZag Layouts A zig zag layout is a great way to draw your recipients eye down the page.create angles though colour and/or imagery to guide your reader down the email. It can also help to simplify each section of the...

Wonderful Welcome Emails

Wonderful Welcome Emails

One of my big bugbears in email marketing is the number of organisations that still don’t send a Welcome email to new subscribers! It is basic courtesy to welcome someone who has said they want to hear from you, and here are some examples of companies that do it really well!

Inspiration

Inspiration

Segmentation is an essential part of good email marketing, and sometimes clients wonder how they find out more about their customers habits. One easy way is to ask – and the easier you make it the higher the repsonse rate.

Action plan for segmenting your data

I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....

Marketing Quotes

Marketing Quotes

A good marketing quote is inspirational and motivational so here are a few I love because they make me focus things in the right direction.

Relationships and wine

Two of my favourite things! Anyone that knows me well knows that I like the odd glass of wine and I also love marketing that builds relationships! My latest video is about what they have in common and what this means for you as a marketer...

Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...

Getting your segmentation right!

If you have undertaken a repermissioing campaign to ask people to reconsent to your emails, please make sure you continue to email only those who have opted in. This will most likely involve creating a segment in your email service provider based on those who clicked...

December Marketing Ideas

December 2nd Small Business Saturday Register on their portal to celebrate your small biz before, during and after Small Biz Sat. Shout out to small businesses you know and appreciate. Attend one of their Inspire Series workshops and share what you learnt. 4th World...

November Marketing Ideas

November Movember Anyone in the office willing to grow a Moustache? Chart their progress with pics you share with followers or hold an event to ‘shave it off’ and raise money for a great cause. It's win-win! 8th World Quality Day A forum for innovation, inspiration...

October Marketing Ideas

October National Dessert Month Need I say more! 1st  International Coffee Day Great chance to shout out to your favourite coffee shops on social media and thank them for their service. Maybe hold meetings in one.  Have a coffee morning to raise money for a local...

September Marketing Ideas

September School starts  Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix. But look at the other side as well.  If you have a product that appeals to parents, maybe encourage them to...

August Marketing Ideas

August Kids Week (London theatres) It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. Most London Shows take part and it's a great opportunity to do something theatre or kid related.  5th National Sisters Day 8th...

July Marketing Ideas

July 2nd Wimbledon Over 490,000 spectators will attend Wimbledon over the fortnight, and a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a couple of weeks and it's the perfect opportunity to get those tennis whites on and...

Why Automated Workflows are important post GDPR

So GDPR is finally here - the world hasn't ended but your lists may be somewhat depleted! This isn't necessarily a bad thing. Firstly, your recipients are those most likely to be engaged with your brand because despite a deluge of emails they still said 'yes, contact...

June Marketing Ideas

June 1st Parents Day 2nd National Donut Day This is a US one (hence the spelling), not sure if it's People or Pastries... 5th World Environment Day World Environment Day has taken place on June 5 every year since 1972, and is a day of activities held every year on...

May Marketing Ideas

May May Bank Holiday The May Day Bank Holiday brings with a feel of fresh summer days just around the corner (weather permitting).  Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter....

GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can...