Strategic Consulting

As an email marketing specialist, I am well placed to help you set up or revise your email marketing strategy.  Since email marketing does not work in silo, I am a big believer in making sure it integrates properly with your other channels as well.

With over 25 years marketing experience and 15 years as an email specialist I have worked with both bigger brands and niche businesses helping them get the most out of this incredible relationship building channel.

Email Marketing Consulting

Tailored Solutions

The right email marketing for you will depend largely on your business model, organisation structure and resources available.

There is little point suggestion high levels of segmentation if you have only just started and have very little resource to undertake the campaigns needed. But you can put down the right foundations for growth of your list in a way which enables you to segment later on. 

Similarly, I don’t recommend a high-end provider for small businesses with little budget when they can work with cost-effective solutions to deliver their needs. 

But if you have the resource and budget to deliver highly segmented campaigns, you should and I will work with you to make it happen and empower you to understand what you need to be looking at to move things forward in the right direction.

Email Marketing Support

I offer a mix of consulting and training to suit you. Most clients want someone to develop and email marketing strategy with clear direction, email streams and guidance on what to review. 

This enables you to take advantage of direction and support I can also offer practical support as you develop templates and find your style, either working with your ESP editor or with specialist developers. 

This means as you start, when things are a bit harder and more complex you get the support you need. I will provide training and support to empower you to run things yourself.

Here are key areas of email marketing I can help you with:

  • Email welcome campaigns for new subscribers
  • Email list building
  • Email onboarding campaigns for new customers
  • Email segmentation
  • Email testing
  • Triggered campaigns (automations)
  • Re-engagement campaigns
  • Template set up
  • Automation streams
  • Planning
  • Improved email design
  • Copy review
  • Email management and Reporting
  • Analysis and insights into subscriber behaviour

Software

The variety in my work has led me to use many different programs and software.

I have worked with a number of ESPs (Email Service Providers) and am a MailChimp Partner, a Mailerlite Expert and a DotDigital Partner. 

 

Get in touch

For a no obligation chat about how I can help you,  please get in touch on 01707 258 959 or use the button below!