Putting yourself in their shoes

Putting yourself in their shoes

Putting yourself in their shoes Putting yourself in your customers or audiences shoes is about understanding everything to do with their interactions with you from their perspective. You may have heard the phrase to ‘map out your customer journey’ and this is without...
Action plan for segmenting your data

Action plan for segmenting your data

I have been speaking alot about segmenting data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications for smaller businesses. I have put together this 6 step plan to help you develop...

5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below). KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...

Deliverablity

Do you reach the inbox? Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging – not least the prolific amount of spam sent on a daily basis from people...

Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

Mobile Friendly Emails

% Emails opened on a mobile Yes, on average, 68% of emails were opened on a mobile device during 2015 according to a Movable Ink analysis of 6 billion emails sent that year. 55% emails sent this year have been opened on a mobile device, according to email testing...