April Marketing Ideas

April Marketing Ideas

April 1st April Fools DayBusinesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal...
March Marketing Ideas

March Marketing Ideas

A bit of inspiration for March, lots of big days this month! 1st – Peanut Butter Lovers Day! Great fun to share favourite recipes and smoothies (unless you have an allergy of course – also remember to post responsibly!) 3rd – World Wildlife DayA UN...

Why Automated Workflows are important post GDPR

Why automated workflows are important post-GDPR 3 powerful options So GDPR is finally here – the world hasn’t ended but your lists may be somewhat depleted! This isn’t necessarily a bad thing. Firstly, your recipients are those most likely to be...

GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can then opt...

5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below). KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...

Deliverablity

Do you reach the inbox? Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging – not least the prolific amount of spam sent on a daily basis from people...