This email from Costa is one of my favourite examples of how to segment your database and have some fun doing it.
Brilliantly laid out, the copy and imagery draws the eye down the page as you look at the drinks and the descriptions.
Whatever your style of coffee, the imagery speaks for itself and your biggest challenge will be choosing just one!
Very easy to click, nicely designed and a fun way to engage recipients.
The most effective email marketing strategies are email list segmentation and personalised messaging, according to the DMA
Segmentation allows you to treat your recipients differently based on preferences, demographics or behaviour and whatever stat you read it has a positive impact (it’s just the level of impact that changes
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