When you think about your email calls to action, is it more of an after thought?

The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to perform specific task.

A good call to action should be compelling and convincing. Watch my video for 5 best practices for your email calls to action!


Here are two examples of calls to action that I love because they really stand out from the norm with the way they drive you to take action!

Huemor CTA Launch do not press

Humboldt CTA Follow the magic