Email marketing is a highly effective marketing element that is often skipped by businesses, especially small businesses.
There are a number of reason why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas.
But a good email marketing programme has a lot of benefits for your business and is something that you should really be incorporating in to your marketing alongside other strategies.
1. Relevance – Email marketing can easily be made relevant to your recipients
2. Relationships – the ability to communicate to recipients straight to their in box rather than through a 3rd party channel such as social media means you can build relationships that are stronger and more personalised.
3. Results – 55% of marketing professionals agree email marketing is the most effective marketing tactic. – Ascend2 “Marketing Strategy Report” (2013) so you should absolutely make it a part of your marketing mix!
If you’d like some tips on how to improve your own email marketing, please sign up for a copy of 10 Tips for a Great Email Programme now!
Have a fantastic day,